Amsterdam Dance Event (ADE) and G-STAR introduce the new 2024 edition of the rave-friendly bag. This multi-purpose accessory, with a built-in messenger bag, is as versatile as the ADE Pro Pass, as it is suited for the ADE Pro Conference by day and the hundreds of ADE events by night.
G-STAR is known for its contemporary designs and innovative outlook on fashion. The denim brand returns as the creator and supplier of the official ADE Pro 2024 Backpack, with a design that shows the company’s sustainable and creative values at the core. Wear the backpack on the go from one panel to another session, or take the built-in messenger bag off when you get ready to dive into Amsterdam’s best events.
G-STAR has been a partner of ADE since 2019, and organised some much-discussed events. From a rave under the Rijksmuseum to an exhibition with legendary Berghain bouncer Sven Marquardt. Next to that, G-STAR’s HQ, RAWFACTORY, is once again the exclusive home of Audio Obscura during ADE.
CARISTA
This year, G-STAR teams up with DJ and label head CARISTA as the face of the new ADE backpack. The Dutch artist runs her own label, United Identities, while playing multiple shows every week. CARISTA’s stardom reaches far beyond Amsterdam, but her schedule always allows a free spot for ADE in October, staying true to her roots. CARISTA will bring her best and most frequently sought-after tracks to the RAWFACTORY this year on Thursday, 17 October.
Join the club
The ADE x G-STAR backpack is an ADE Pro Pass exclusive and included with the five-day ADE ticket. Along with the 2-in-1 bag, the Pro Pass grants access to the entire ADE Conference and all its tracks, plus the upgraded business hubs, the matchmaking hub, networking events, exclusive live performances, and Festival events.
Join the club of the lucky few by securing the ADE Pro Pass and wear the ADE x G-STAR backpack to Amsterdam Dance Event to join the club of music professionals. The fashion brand has more in store for those who can’t secure a Pro Pass, which will later be revealed.
About ADE
The Amsterdam Dance Event (ADE), an initiative of BumaStemra, has grown into the world’s largest and most influential club-based festival and conference for electronic music. The event continues to grow and develop each year, with last year’s edition featuring over 3,000 artists and 600 speakers in more than 200 venues. The five-day event attracts visitors from over 150 countries and features every conceivable aspect of electronic music culture, with dedicated conference programming, an extensive arts & culture program, live music and DJ/artist performances, all spread across the city of Amsterdam.
About G-STAR
G-STAR is dedicated to the cloth, the craft and the culture of denim since 1989. It has a unique position as a progressive denim brand, creating the future of denim. G-STAR is driven by creativity, constantly turning ideas into denim, while consistently following their own distinctive path. The premium denim brand operates worldwide with a focus on the United States, Europe, Japan and South Africa. The brand has been working for decades with true originals such as Pharrell Williams, Marc Newson, Stephen Jones, Burna Boy, Maarten Baas, Cara Delevingne, Snoop Dogg, Anton Corbijn, Walter Van Beirendonck and Rem Koolhaas.
Amsterdam Dance Event 16-20 October 2024
